Shwup - simple photo sharing with a twist

We are all too aware of the run of the mill photo sharing sites out there Flickr, Snapfish, Shutterfly, PhotoBucket, etc..  They have some nice features but, sometimes sharing, and only sharing, with the people you want can be a little difficult. 

For example I may go to a party and want to show just those friends the pictures and also allow them to add to the collection with their photos. With other services I can show them to the world, force my friends to create an account just to see them and still they may not be able to add their photos to the collection.

Along comes shwup it's like misspelling show up (these web 2.0 names, I think I'll wait for web 3.0 with spell-checker but, I digress).  With shwup I can create the album and add the e-mail addresses of my friends then either upload the photos or grab them from Flickr, Picasa or a few other sites.  My friends get the e-mail and can go online and see the photos immediately, no signup, no waiting for e-mail verifications, Easy peasy.  If they want to contribute they'll need to create an account however.  I can create other albums just for family members to view and do the same thing.  Only the people I invite to view the photos can see them so I can keep family photos for family and my kids soccer photos just for the soccer mom's & dad's. 

They also have a feature that takes up to 15 of your photos and makes a quick movie out of them with different themes and music.  It's a nice touch but, may be limiting if you have lots of photos to share. 

Overall a pretty nice site, simple with limited flair but, a few nice touches.  It's still in beta so there may be more in the works.